Our Story
How it began
It started in our kitchen.
We were just like you, searching for safe products to use around our family — and feeling frustrated by what we found on the shelves. So we started making our own cleaning products at home, using simple, natural ingredients we could trust. At the time, we started with a gentle castile soap formula - a tried and tested gentle cleanser that's natural and safe. We shared the products with friends, just hoping they’d love them too… and they did. That early encouragement sparked something bigger than we ever imagined.
FROM OUR HOME TO YOURS
We realised it wasn’t just cleaning products.
The deeper we looked, the more we uncovered — it wasn’t just sprays and scrubs. So many everyday products in our homes were full of toxins we’d never knowingly choose. That’s when our mission became clear: to help families create healthier homes, and to protect what matters most in the place we all spend the most time. We began expanding our range to include home care and personal care essentials, all made with the same low-tox, no-compromise philosophy.
We've grown, but stayed true
Our mission is stronger than ever.
What began at our kitchen benches has grown into a small-batch manufacturing facility, right here in our local community in Dubai. Every product is still made locally with care, by a small team that shares our vision. We’ve come a long way — but our heart is the same: creating safe, beautiful products that help families breathe easier at home.
